Breaking: WIND

In an effort to brand themselves as something other than Yak Wireless, the mobile arm of Globalive has chosen the name of WIND. Not actually a very great surprise. Wind Telecomunicazioni SpA boasts nearly 17 million mobile subscribers in Italy and Greece and is controlled by the financial backer of Globalive’s wireless endeavour, billionaire Naguib Sawiris.

It reminded us of the the re-branding of Allstream, some years ago, from its predecessor company AT&T Canada. We recall fondly of the hushed conversations, the coffee shop huddling and the secrecy that ensued. We also were lucky enough to retrieve a paper napkin (totally fake BTW) from a coffee joint that outlined the thought process in that instance. For nostalgia’s sake here it is again…

Read more about the name change here.

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