Marshall Mcluhan We Need You Now.

Has media convergence¬†so changed the model of the world’s coommunication that it no longer looks as it did when media smart McLuhan made his famous proclamation? Microsoft’s Sean Seaton, Director of the Communications Sector thinks so.

Seaton, at the Canadian Telecom Summit as part of a panel discussing commented that;

The medium is no longer the message.

The crowd was noticably unsettled with that opinion. Though one can clearly see why that attitude is becoming more a reasonable assessment of the communications world. It is no longer important what medium a message gets to a customer, what is gaining importance is that the customer has an i

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